Social Science of Organics Recycling: Designing Programs That Change Behavior Webinar
Social Science of Organics Recycling: Designing Programs That Change Behavior
You’ve invested time, money, and energy into providing the tools, education, and training that you hope will enable households, businesses, and institutions to successfully source separate organics. But what now… is participation low or waning? Are there too many contaminants in the organics bin? Too many organics in the trash bin?
To gain insights on how to tackle these and other organics recycling challenges, join the Composting Collaborative for a dynamic webinar with Jennifer Tabanico and Kaitlin Phelps of Action Research, a firm with more than 15 years of experience changing human behavior through the application of traditional marketing activities blended with cutting-edge research findings from social and behavioral sciences.
Jennifer, the firm’s president and owner, will walk attendees through the principles and practices of community-based social marketing highlighting why current practices — from outreach campaigns to training sessions — may not be delivering desired results, and how to develop new tools or modify existing ones through the application of tried and true behavior changing tools. Kaitlin will follow with exemplary case studies that highlight how these behavior change tools have been effectively applied in residential and commercial organics collection programs.
Speakers
Jennifer Tabanico
President, Action Research
Jennifer Tabanico
President, Action Research
Jennifer Tabanico is President and owner of Action Research, a firm that specializes in changing behavior for the public good by applying marketing and social science research to outreach programs that promote clean, healthy, and sustainable communities. Jennifer has a Master of Arts degree in Experimental Psychology and more than 15 years of experience with community-based programs for public and private agencies. Her work spans water quality, waste and recycling, litter prevention, energy-efficiency, water conservation, and sustainable forestry. She has worked for clients including the City and County of San Diego, the American Forest Foundation, and the Urban Sustainability Directors Network (USDN). She has been an author and published in: Journal of Environmental Psychology, Social Influence, and Social Marketing Quarterly. She also serves as an instructor for the University of California San Diego (UCSD) Extension’s Behavior Change and Sustainability certificate program.
Kaitlin Phelps
Action Research
Kaitlin Phelps
Action Research
Ms. Phelps has a Master of Science degree in Natural Resources and Environment, from the University of Michigan as well as extensive coursework in the social sciences. She has built her career on improving the environment and creating sustainable communities through effective programming that fosters voluntary behavior change. Her areas of expertise include strategies to change behavior, program evaluation, and social science research. She has applied this expertise across a multitude of environmental and sustainability topics, including recycling, composting, watershed stewardship, and urban agriculture. Ms. Phelps has served a lead role on several projects including Keep America Beautiful and in California with the County of Alameda and the City of Sunnyvale. Her work has been published in the Journal of Applied Environmental Education & Communication, the Washington State Recycling Association newsletter, the International Association of Fairs & Expos magazine, and Biocycle.
Nora Goldstein
Moderator & Editor, BioCycle
Nora Goldstein
Moderator & Editor, BioCycle
Nora Goldstein is Editor of BioCycle, the Organics Recycling Authority, published by The JG Press, Inc. in Emmaus, PA (www.biocycle.net). BioCycle is in its 59th year of publishing. Nora has authored numerous articles on all facets of zero waste, food recovery and recycling, composting and anaerobic digestion. Additional responsibilities at BioCycle include BioCycle Conferences, BioCycleNational Surveys, and BioCycle’s FindAComposter.com. She is a recipient of the US Composting Council’s Hi Kellogg Award for Outstanding Service to the Composting Industry, and the American Biogas Council’s Biogas Visionary Award. Nora serves as a Board Member Emeritus of the American Biogas Council.